Paramount+ will broadcast live Premier League football in Mexico and Central America from next season.
ViacomCBS SVoD subscribers in the region will be able to watch 380 games live over three seasons starting in 2022/23 as ViacomCBS seeks to bolster Paramount+’s content offering, going beyond storylines and entertainment and into sports game.
The three-year deal will grant Premier League coverage to Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama, while Belize and the Dominican Republic will take the rights on a no-no basis. exclusive.
“Live sports is a big differentiator for our streaming service, and as we’ve seen in the US and Australia, we’re confident this will drive subscriber growth,” said Raffaele Annecchino, international president of ViacomCBS Networks.
In the US, CBS Sports brings NFL and college football games to the local market, while Paramount+ hosts Aussie Rules football in Australia, including the A-League, England’s FA Cup and the FA Cup playoffs. FIFA World Cup.
Paramount+ will launch next year in key territories including the UK, Ireland, Germany and Italy.
American streamers are clearly keen on making big sports games as differentiators. Amazon Prime has featured players like Premier League football and US Open tennis in key markets for some time.