PREMIER LEAGUE FINDS NEW HOME IN MEXICO, CENTRAL AMERICA

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Paramount+, the OTT service owned by ViacomCBS, has acquired Premier League media rights in Mexico and Central America.

The deal will run for three seasons, from 2022-23 to 2024-25, with Paramount+ replacing pay-TV provider Sky Mexico in the role.

The agreement covers Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama on an exclusive basis, as well as Belize and the Dominican Republic on a non-exclusive basis.

The rights, including live coverage of all 380 games per season, will be exploited on the aggregated streaming platform Pluto TV, as well as Paramount+.

As part of the agreement, ViacomCBS will also have access to a dedicated Premier League feed offering 24/7 coverage of the highest level of English football, as well as behind-the-scenes and live programming. shoulders.

“We are very pleased that ViacomCBS considers the Premier League and our clubs to be an essential part of their live sports offering,” Premier League media director Paul Molnar said.

“The ViacomCBS platforms, including Paramount+ and Pluto TV, will be an exceptional home for the Premier League and we look forward to working together to introduce the league to new and existing fans across Central America and Mexico.”

Paramount+ launched in the US in 2019 with a series of major football rights deals, including coverage of UEFA Champions League and CONCACAF international matches from Central and South America. North. The service has since launched in Australia with coverage of Australian professional league tournaments, among other football rights.

Raffaele Annecchino, President and CEO of ViacomCBS Networks International, added: “We know that audiences around the world are passionate about sport, and football in particular. This partnership with the Premier League brings exclusive content directly to these fans, live for the first time on Paramount+ in Mexico and America. central.

“Live sports are a big differentiator for our streaming service, and as we’ve seen in the US and Australia, we’re confident this will drive subscriber growth as we continue to deliver the best mix of entertainment. and now – live sports.”

Image credit: Shutterstock

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